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| Company: |
Dome Recruitment Ltd |
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| Job Title: |
CRM/Customer Analyst |
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Job Category:
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Customer Service Jobs [ View All Customer Service Jobs ] |
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Job Reference:
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JS/CM/8723 |
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Job description:
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My client is a market leading Online Travel Company who are currently searching for a Customer Analyst to drive excellence in eCRM across Europe through the market leading use of customer data.
The main areas of responsibility will be:-
Utilisation of customer data to drive online contact strategy (targeting, timing and creative) performance across all EU countries
Responsible for Customer Analysis/Data Mining for selected countries across Europe
Email data process and mail file extraction and delivery to external email delivery company
Responsible for producing/managing regular email and customer level reporting for all countries across Europe
Define the strategy for use of customer data to personalise and optimise a customers interaction through all 1:1 online channels
Customer segmentation modelling
Development and optimisation of customer contact strategy in conjunction with Customer Comms and CRM Managers
Customer targeting and promotional targeting
Segmentation/Analysis of site usage and behaviour
Reporting of customer metrics and behaviour on a weekly, monthly, and quarterly basis.
Reporting and analysis of customer site usage and interaction
Customer targeting and promotional targeting.
Analysis of marketing and campaign effectiveness and forecasting of campaign/promotion ROI.
Expert/Advocate for site usage tools and analysis across the business
Maintenance and updating of site usage analysis tools
Competitor tracking and benchmarking.
You should preferably have:-
University Degree or equivalent experience
Strong experience in an analytical role in a sales or marketing team.
Significant experience and understanding of email performance analysis, clickstream analysis, site usage behaviour or log-file analysis
Relationship database interrogation experience ideally with SPSS, SQL, SAS programming experience
Significant data mining experience including modelling and customer segmentation
Understanding of technology with particular focus on e-commerce, or the ability to learn quickly. |
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Skills (keywords):
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CRM
eCRM
customer
analyst
modelling |
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Employment type:
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Salary:
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£35000 yearly |
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Experience (years):
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3-5 years |
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Job Location:
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London - England - London |
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Post Date:
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27/08/2008 |
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